Until now every time I bought a DVD I found a few scary and angry leaflets in the box telling me how insanely bad I might be for buying pirated DVDs. They usually convince you that you are the worst person in the world for no particular reason. So just like I feel like I'm treated as a criminal when having to see trailers of the same genre at the cinema or have to take of my shoes at the airport, I hate having to open a DVD case and see those silly slogans.
Today however I opened a DVD case and instead got a nice and friendly looking leaflet (almost as relaxing as "Don't Panic" compared to the normal leaflets) congratulating me for buying a genuine DVD. I have to say I find it still disappointing that they feel like having to put in such a leaflet, but it's definitely more customer friendly this way: I don't get to feel bad.
If only now they would make them region free and not content scramble the disk (as I'm still about to break the law by watching my genuine DVD in a few minutes) I would actually start to believe they started listening to their customers.